Commerce Expands AI Data Enrichment for BigCommerce and Feedonomics…

Event summary

Commerce introduced Feedonomics Enrichment and BigCommerce Catalog Enrichment on September 29, 2026.
The new capabilities aim to transform product catalogs into AI-ready product intelligence at scale.
Feedonomics Enrichment supports storefront, search, and answer-engine content across multiple platforms.
BigCommerce Catalog Enrichment offers a native, self-serve way to enhance product content within the BigCommerce control panel.
Commerce's solutions focus on improving product data quality and structure for AI-driven discovery and purchasing.

The big picture

As AI reshapes product discovery and purchasing, the quality of product data has become a critical competitive advantage. Commerce's new data enrichment capabilities aim to help merchants prepare their product data for AI-driven discovery, connecting AI tools securely to their businesses. This strategic move positions Commerce to capitalize on the growing trend of AI-powered shopping experiences, potentially enhancing merchant performance across multiple platforms.

What we're watching

AI Adoption: How the adoption of AI-driven product discovery will impact merchant performance and customer experience.
Data Quality: Whether Commerce's data enrichment solutions can sustain competitive advantage in an AI-driven market.
Market Expansion: The pace at which Commerce can expand its agentic commerce solutions to support multi-language capabilities.