Waterco Overhauls B2B Ordering with BigCommerce for 45,000 Products
Event summary
- Waterco launched a new B2B ordering platform on BigCommerce, replacing phone- and email-based processes.
- The system supports 45,000 products across Waterco’s manufacturing, distribution, and retail operations.
- BigCommerce’s composable architecture integrates with Epicor ERP for product, customer, and order management.
- Waterco plans to consolidate its Waterco, Davey, and New Zealand operations onto a single Epicor ERP environment.
The big picture
Waterco’s shift to a self-service B2B ordering platform reflects broader industry trends toward digital transformation in manufacturing and distribution. The move aligns with Commerce.com’s strategy of empowering businesses with AI-driven commerce ecosystems, particularly for high-volume B2B operations. The integration of Epicor ERP underscores the growing importance of seamless backend systems in supporting complex supply chains.
What we're watching
- Scalability Challenge
- Whether Waterco can sustain operational efficiency during peak seasonal periods with the new platform.
- Integration Risk
- The pace at which Waterco standardizes its branch operations under a single Epicor ERP environment.
- Competitive Positioning
- How BigCommerce’s B2B capabilities will differentiate Waterco in the swimming pool products market.