Commerce.com Bolsters AI Commerce Push with Broad Platform Updates
Event summary
- Commerce.com, parent of BigCommerce, Feedonomics, and Makeswift, announced a suite of product innovations at Commerce Live 2026.
- New features include expanded multi-language support, advanced promotions management, and faster checkout performance (reduced load times by one second).
- Native Hosting for Catalyst, a Makeswift offering, will enter open beta this summer on Cloudflare.
- Commerce is unifying its B2B and B2C platform experiences for a single control panel and storefront API layer.
- Feedonomics Surface expansion now supports Microsoft Ads, TikTok, and Pinterest, resulting in a 24 percentage point increase in gross merchandise value for early adopters.
The big picture
Commerce.com's announcements signal a strategic pivot towards AI-driven commerce and a broader expansion of its ecosystem. The company is attempting to position itself as a foundational infrastructure provider for merchants navigating the complexities of multi-channel sales and agentic shopping. This move is a direct response to the increasing demand for flexible, scalable, and AI-ready commerce solutions, a market estimated to be worth billions annually.
What we're watching
- B2B Integration
- The success of unifying B2B and B2C platform experiences will hinge on seamless integration and minimal disruption for existing merchants, potentially impacting adoption rates.
- Agentic Commerce
- How quickly Commerce can establish itself as a key distribution channel for AI agents like ChatGPT and Gemini will determine its share of the emerging agent-driven commerce landscape.
- Cloudflare Dependency
- Reliance on Cloudflare for Native Hosting for Catalyst introduces a potential single point of failure and could limit customization options for merchants.