Cleo AI Ltd.

Cleo is an artificial intelligence-powered financial assistant designed to help users manage their money. Its core mission is "to change the world's relationship with money", aiming to help individuals live beyond the next paycheck and reduce financial stress through effective AI implementation. The company was founded in 2016 by Barney Hussey-Yeo and is headquartered in London, United Kingdom, with additional offices in New York and San Francisco.

Cleo offers a range of financial management tools, including budgeting, saving, credit building, and cash advances. The platform utilizes a conversational AI interface, often characterized by its distinctive "Roast" and "Hype" modes, to provide personalized financial guidance and insights. Key features also include expense tracking, automated money management through "Autopilot," and products like the Cleo Card and Money IQ. Cleo primarily targets Gen Z and millennial consumers, particularly those seeking to improve their financial health and manage their money more effectively. Since 2020, the company has focused its operations exclusively on the US market, having previously operated in the UK.

Barney Hussey-Yeo serves as the Founder and CEO of Cleo. In July 2025, Cleo launched its most advanced product, Cleo 3.0, which introduced enhanced AI capabilities such as agentic reasoning, conversational memory, and real-time voice interaction to deliver more personalized financial coaching. The company joined the Financial Technology Association (FTA) in February 2026. While the CEO has hinted at a potential IPO following significant revenue growth in 2024, Cleo is currently a privately held, venture-backed company. Notably, in March 2025, Cleo agreed to a $17 million settlement with the Federal Trade Commission (FTC) concerning allegations of misleading claims related to its cash advance product, with refunds distributed to affected US customers in October 2026.