ClassPass Expands Into Food & Beverage with 2025 Best of Awards
Event summary
- ClassPass introduced a new 'Best Food & Beverage Business' category in its 2025 awards, reflecting a 121% YoY increase in user orders.
- Winners selected via reservation data and member voting across 24 countries.
- ClassPass has generated $3.1 billion in revenue for partners globally.
- Awards feature winners in marketing campaigns to drive incremental revenue.
The big picture
ClassPass's expansion into food and beverage underscores a broader industry trend of blending fitness with lifestyle services. The move aligns with consumer demand for seamless, integrated wellness experiences. With $3.1 billion in revenue generated for partners, ClassPass is positioning itself as a critical platform for small businesses in multiple sectors.
What we're watching
- Category Expansion
- How ClassPass's foray into food and beverage will impact its core fitness and wellness business.
- Revenue Diversification
- Whether the new category can sustain the 121% YoY growth in user orders.
- Partner Retention
- The pace at which ClassPass can maintain and grow its $3.1 billion revenue generation for partners.
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