CITGO Launches Football Season Fuel Discounts in Wisconsin
Event summary
- CITGO offers extra 26¢/gallon reward on Fridays for Club CITGO members buying ≥8 gallons of TriCLEAN gasoline in Wisconsin (Aug 7, 2026–Jan 1, 2027).
- New members receive a one-time 20¢/gallon welcome reward.
- Promotion tied to Green Bay Packers linebacker Lukas Van Ness as part of 'Van Ness & Pay Less' campaign.
- Rewards stackable with other Club CITGO offers including Triple Tuesday and Premier Status.
The big picture
CITGO's promotion targets football season spending patterns, leveraging sports fandom to drive fuel loyalty. The Wisconsin focus suggests a test-market approach before potential national expansion. With ~4,000 branded outlets, the program could meaningfully impact regional market share if successful.
What we're watching
- Promotion Uptake
- Whether CITGO can drive meaningful membership growth and repeat visits through the football-season timing.
- Regional Expansion
- The pace at which similar promotions might roll out to other markets beyond Wisconsin.
- Competitive Response
- How regional competitors react to CITGO's targeted discount strategy in key Packers fan markets.