Chicago Auto Show Amplifies Female Leadership Push with Annual Awards
Event summary
- The 'What Drives Her' event and awards program is returning for a ninth year at the 2026 Chicago Auto Show.
- Nominations for the awards are open until January 9, 2026, with finalists to be announced in mid-January.
- The awards recognize women and advocates across automotive manufacturing, retail, media, and dealerships.
- Four award categories exist: Trailblazer, Best in Craft Automotive Media, Automotive Ally, and Best Retailer.
The big picture
The continued emphasis on female leadership within the automotive industry, as exemplified by the 'What Drives Her' program, reflects a broader societal shift towards diversity and inclusion. While the Chicago Auto Show’s reach is regional, the program’s longevity suggests a sustained commitment to showcasing and celebrating women’s contributions, which could become a benchmark for other industry events.
What we're watching
- Award Impact
- The visibility and prestige of the 'What Drives Her' awards could influence talent acquisition and retention strategies within the automotive sector, particularly for companies seeking to improve diversity metrics.
- Media Influence
- The 'Best in Craft Automotive Media' award's exclusion of PR and marketing professionals may subtly shift media coverage and influence the narrative surrounding automotive brands.
- Retail Focus
- The 'Best Retailer Award' highlights dealership performance, potentially increasing pressure on Chicago-area dealerships to improve operational efficiency and customer satisfaction.
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