Chicago Automobile Trade Association

The Chicago Auto Show is North America's largest and longest-running auto exposition, held annually at McCormick Place in Chicago, Illinois. Produced by the Chicago Automobile Trade Association (CATA), the event serves as a vital platform to promote the automotive industry and support Chicagoland's new car dealers. [3, 9, 11, 12, 17, 21, 24]

The show features nearly 1,000 vehicles from over two dozen manufacturers, showcasing a comprehensive range of domestic and imported passenger cars, trucks, sport-utility vehicles, minivans, and experimental and concept cars. Attendees can engage with interactive exhibits, indoor and outdoor test tracks, and specialized displays such as Chi-Town Alley, which celebrates local car culture, Overlanding Chicago, and a dedicated Family Zone. The event also highlights automotive accessories, competition vehicles, and antique cars. [2, 9, 11, 21, 32]

Under the leadership of General Manager Jennifer Morand, the Chicago Auto Show continues to evolve, with recent editions emphasizing electric vehicles and immersive consumer experiences. [2, 6, 7, 11, 13, 17, 20, 23] The 2026 show attracted over 211,850 attendees and generated more than $2 million for local charities through its "First Look for Charity" event. [5, 8, 12] The show plays a significant role in the regional economy, contributing over $400 million annually, and remains a key event for product launches and industry trends. [20]