LEPAS Launches First Global Showroom in Jakarta, Accelerating NEV Expansion
Event summary
- LEPAS opened its first global showroom in Jakarta on January 19, 2026, featuring its flagship L8 model and AI-powered host robot AiMOGA.
- The event attracted Indonesian government officials, media, and dealership partners, underscoring LEPAS's strategic focus on the NEV market.
- LEPAS has expanded globally since its April 2025 debut, with appearances in Indonesia, Italy, UAE, Kuwait, and South Africa.
- Zeng Shuo, President Director of LEPAS Indonesia, emphasized the showroom's role in building a sustainable brand presence through consistent service and experience.
The big picture
LEPAS's showroom launch in Jakarta marks a critical step in its global NEV strategy, following a year of international brand-building efforts. The move aligns with the broader trend of Chinese automakers targeting Southeast Asia's growing electric vehicle demand. LEPAS's focus on technology and lifestyle branding positions it to compete with established players in a rapidly evolving market.
What we're watching
- Market Penetration
- How LEPAS will leverage its showroom presence to gain market share in Indonesia's competitive NEV sector.
- Technological Integration
- Whether LEPAS can sustain its AI-driven customer experience as it scales globally.
- Regulatory Alignment
- The pace at which LEPAS adapts to varying NEV regulations across its expanding international markets.
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