Chery Automobile Co. Ltd. (LEPAS)

LEPAS is a new automotive brand established in April 2025 by the prominent Chinese vehicle manufacturer Chery Automobile Co. Ltd.. Headquartered in Wuhu, Anhui, China, LEPAS is dedicated to pioneering elegant new energy mobility, integrating emotional design with advanced innovation to offer a refined and user-centric driving experience. The brand's mission is to inspire urban explorers to pursue an elegant and tasteful lifestyle, emphasizing a balance between sophisticated design and intelligent technology.

The brand's product portfolio focuses on New Energy Vehicles (NEVs), featuring SUV models such as the LEPAS L4, L6, and L8, which are available in electric (EV) and plug-in hybrid (PHEV) variants. These vehicles are built on a globally intelligent platform and are specifically marketed to global consumers outside of China, targeting individuals identified as "New Elegant Lifestyle Explorers."

Since its launch, LEPAS has rapidly expanded its international footprint, making its European debut at Milan Design Week and showcasing its NEV portfolio at Auto China 2026. The brand has ambitious plans to introduce 10 NEV models over the next three years and aims to achieve global sales of 500,000 units within three years of its inception, with a target of entering 27 countries by the end of 2025 and 45 countries by 2027. Key leadership includes Zhong Wei, Deputy General Manager of LEPAS, and Shaodong Zhu, Executive Vice President of Chery International and CEO of the EU Region.