Hightouch Taps Amperity Executive to Lead EMEA Expansion
Event summary
- Hightouch appoints Matthew Lubeck as General Manager, EMEA, based in London.
- Lubeck joins from Amperity, where he led EMEA business expansion.
- Hightouch reports 100%+ growth for two consecutive years and recently closed a $150M Series D.
- Company expands Middle East presence with new Dubai team targeting UAE and Saudi Arabia.
- Hightouch emphasizes EU data residency and customer data warehouse integration.
The big picture
Hightouch's appointment comes as European marketers increasingly demand AI-driven solutions that maintain strict data residency requirements. The move reflects broader industry trends toward agentic marketing, where AI agents handle routine marketing tasks. With 100%+ growth and significant funding, Hightouch appears well-positioned to capitalize on this shift, particularly as it expands into high-growth Middle Eastern markets.
What we're watching
- Execution Risk
- Whether Lubeck can replicate his Amperity success at Hightouch given the company's focus on agentic marketing.
- Market Penetration
- The pace at which Hightouch can convert its existing European customer base into full agentic marketing adoption.
- Competitive Dynamics
- How Hightouch's data residency approach will differentiate it from competitors in the increasingly regulated European market.