Hightouch Named Leader in Snowflake’s Modern Marketing Data Stack Report
Event summary
- Hightouch recognized as a Leader in Snowflake’s Modern Marketing Data Stack report for Activation and Delivery.
- Report reflects insights from over 11,500 Snowflake customers and ecosystem partners across 13 categories.
- Hightouch’s Composable CDP helps brands unify customer data and activate it directly from Snowflake.
- Announcement made at Cannes Lions 2026.
The big picture
The recognition underscores a broader industry shift from fragmented marketing tools to AI-driven, agentic systems built on governed data foundations. Snowflake’s report highlights how organizations are integrating industry-leading applications directly into their data stacks to drive faster execution and business outcomes across the marketing lifecycle.
What we're watching
- Market Adoption
- The pace at which enterprises adopt Hightouch’s Agentic Marketing Platform to operationalize AI-driven marketing workflows.
- Data Governance
- How Hightouch sustains its leadership position as data privacy and trust demands grow across the marketing ecosystem.
- Competitive Dynamics
- Whether Hightouch can maintain differentiation amid increasing competition in the Activation & Delivery category.