Hightouch Wins Snowflake’s 2026 Marketers and Advertisers Product Partner of the Year
Event summary
- Hightouch named 2026 Marketers and Advertisers Snowflake Product Partner of the Year at Snowflake Summit 26.
- Hightouch integrates Snowflake’s AI Data Cloud to create a Composable Customer Data Platform and Agentic Marketing Platform.
- Hightouch enables end-to-end campaign execution from planning to measurement, leveraging Snowflake’s data capabilities.
- Hightouch is recognized as a Leader in the 2026 Gartner Magic Quadrant for Customer Data Platforms.
- Hightouch serves over 1,000 companies, including enterprises like Domino’s, Spotify, and PetSmart.
The big picture
Hightouch’s recognition as Snowflake’s 2026 Product Partner of the Year underscores the growing importance of AI-driven data platforms in modern marketing. The partnership highlights a broader industry trend where data integration and AI capabilities are becoming critical for marketing teams to execute and optimize campaigns. With over 1,000 customers, Hightouch is positioning itself as a key player in the marketing technology space, leveraging Snowflake’s AI Data Cloud to provide comprehensive customer data solutions.
What we're watching
- Integration Depth
- How Hightouch’s integration with Snowflake’s AI Data Cloud will evolve to further streamline marketing operations.
- Market Expansion
- Whether Hightouch can sustain its growth trajectory with over 1,000 customers and maintain its leadership position.
- AI Adoption
- The pace at which AI-driven marketing platforms like Hightouch will be adopted by enterprises.
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