Hightouch Debuts as Leader in 2025 Gartner Magic Quadrant for Customer Data Platforms

Event summary

  • Hightouch named a Leader in the 2025 Gartner Magic Quadrant for Customer Data Platforms, its first inclusion in the report.
  • Gartner evaluated Hightouch on Completeness of Vision and Ability to Execute.
  • Hightouch's warehouse-native platform enables direct activation of customer data from cloud data warehouses like Snowflake and Databricks.
  • The company's recognition reflects the market shift toward composable architectures and warehouse-native activation.

The big picture

Hightouch's recognition as a Leader in the Gartner Magic Quadrant underscores the growing demand for warehouse-native customer data platforms. The company's platform, which eliminates data duplication and improves data freshness, aligns with the broader industry trend toward composable architectures. This shift is driven by organizations seeking to leverage complete data for personalized marketing and AI-driven performance optimization. Hightouch's inclusion in the Magic Quadrant highlights its strategic positioning in a rapidly evolving market.

What we're watching

Market Evolution
How the shift toward composable architectures will impact traditional CDP providers.
AI Integration
Whether Hightouch can sustain its AI-driven performance optimization across channels.
Customer Adoption
The pace at which Hightouch can expand its customer base among leading brands.