CallTower Secures Third Consecutive Genesys Partner Award
Event summary
- CallTower was named Genesys Midsize Partner of the Year at Genesys Inspire 2026.
- This marks the third consecutive year CallTower has received a partner award from Genesys.
- The award recognizes CallTower's progress in the mid-market sector and expertise in customer experience modernization.
- Joe Bigio, Senior VP of CCaaS, CX, and AI Solutions at CallTower, attributed the win to the team's dedication and the partnership with Genesys.
The big picture
The recognition underscores the growing demand for cloud-based contact center solutions among mid-sized businesses undergoing digital transformation. CallTower’s success is tied to its ability to deliver scalable, AI-powered solutions that address the specific needs of this market segment, which is increasingly pressured to compete with larger enterprises. The repeated award signals a deepening strategic alignment with Genesys, but also highlights the potential for CallTower to be impacted by any shifts in Genesys’s partner strategy.
What we're watching
- Partner Dependency
- CallTower's continued reliance on Genesys for recognition and business highlights the potential risks associated with concentrated partner relationships, especially as Genesys's own market position evolves.
- Mid-Market Focus
- The award underscores CallTower’s strategic bet on the mid-market, and the company’s ability to sustain growth within this segment will depend on its ability to differentiate its offerings from larger competitors.
- AI Integration
- The emphasis on AI-driven CX suggests CallTower will need to demonstrate tangible ROI from its AI investments to justify its premium positioning and maintain its competitive edge.
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