BDR's WWETT Presence Signals Focus on Contractor Operational Challenges
Event summary
- Business Development Resources (BDR) will have three speakers at WWETT 2026, February 16-19 in Indianapolis.
- Nate Agentis (VP, Plumbing) will lead sessions on plumbing trends and middle management development.
- Kasey Stanley (Accounting Coach) will present on financial statement analysis.
- Zene Wynkoop (Director, Performance Marketing) will address lead generation strategies, also participating in a panel discussion.
- BDR serves over 900 contractor businesses and hosts over 10,000 attendees at training events annually.
The big picture
BDR’s focus on contractor challenges—rising costs, labor shortages, competition—highlights the ongoing pressures within the home services industry. The company’s strategy of providing coaching, training, and marketing services suggests a shift towards a more holistic approach to contractor support, recognizing the interconnectedness of operational, financial, and marketing performance. BDR’s scale, serving thousands of professionals annually, positions it as a key influencer in shaping industry best practices.
What we're watching
- Market Response
- The content of BDR's sessions, particularly Agentis' discussion of industry trends, will reveal the specific operational pain points contractors are prioritizing as they navigate current market conditions.
- Competitive Landscape
- The level of engagement and feedback from WWETT attendees will indicate whether BDR’s offerings are effectively differentiating from other business coaching and training providers in the home services sector.
- BxB Integration
- Wynkoop’s presence and the integration of BxB’s marketing technology will signal the extent to which BDR is leveraging its subsidiaries to expand its service offerings and capture a larger share of contractor marketing spend.
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