Ski-Doo Revives Snow PASS Program with $1.2M in Grants to Boost Trail Infrastructure

Event summary

  • Ski-Doo, a BRP Inc. brand, has relaunched its Snow PASS Program, offering grants up to $5,000 for trail and community projects.
  • The program has previously funded 240 projects with over CAD $1.2 million since its inception.
  • Applications for the 2026–27 season open April 1, 2026, and close July 31, 2026.
  • Funding decisions will be announced by September 15, 2026.
  • BRP reported annual sales of CA$8.4 billion as of January 31, 2026.

The big picture

BRP's reinstatement of the Snow PASS Program underscores its strategic focus on preserving snowmobiling access and sustainability. As climate change impacts winter sports, the initiative positions Ski-Doo as a leader in trail infrastructure and community support. With annual sales of CA$8.4 billion, BRP leverages its scale to address long-term challenges in the powersports sector.

What we're watching

Community Engagement
Whether the renewed Snow PASS Program will sustain long-term volunteer engagement and club revitalization.
Trail Infrastructure
The pace at which funded projects improve trail safety and accessibility across North America.
Industry Leadership
How BRP's commitment to responsible riding influences competitors' environmental and community initiatives.