Brookdale Senior Living Wins Telly Awards for Resident-Centric Web Series
Event summary
- Brookdale's 'Make It Mine' web series won multiple honors at the 2026 Telly Awards in categories including Social Video and Branded Content.
- The series achieved over 57 million impressions, 32 million video views, and 67,000 hours of watch time across six seasons.
- Brookdale operates 543 senior living communities across 41 states as of May 2026.
- The company expects to average approximately 42,800 consolidated units in Q2 2026.
The big picture
Brookdale's Telly Awards win underscores a broader industry shift toward authentic, resident-focused marketing in senior living. As the largest operator in the space, Brookdale's success with 'Make It Mine' highlights how digital storytelling can differentiate brands in an increasingly competitive market. The series' impressive engagement metrics suggest that emotional connection and personalization are becoming key drivers of occupancy and retention.
What we're watching
- Content Strategy Impact
- How Brookdale's resident-centered storytelling will affect brand perception and occupancy rates.
- Scalability Challenges
- Whether the company can sustain high engagement levels across its 543 communities.
- Competitive Differentiation
- The pace at which competitors adopt similar content strategies to attract senior residents.