Brookdale Expands 'The Grey Take' Podcast with Video Content
Event summary
- Brookdale Senior Living launches Season 2 of 'The Grey Take' podcast, adding video episodes on YouTube and Spotify.
- Season 1 featured topics like caregiver exhaustion, senior living affordability, and assisted living transitions.
- New Season 2 episodes include discussions on recognizing the need for assisted living and combating ageism.
- Brookdale operates 543 communities across 41 states as of May 31, 2026.
The big picture
Brookdale's expansion of 'The Grey Take' into video content reflects a broader industry trend toward multimedia engagement in senior care marketing. As the largest senior living operator, Brookdale leverages its scale to create educational resources that address caregiver pain points, potentially strengthening brand loyalty and occupancy rates. The move also underscores the growing importance of digital outreach in an increasingly competitive senior housing market.
What we're watching
- Content Engagement
- How video expansion will affect listener engagement and reach for Brookdale's podcast.
- Market Differentiation
- Whether multimedia content can position Brookdale as a thought leader in senior living care.
- Operational Scaling
- The pace at which Brookdale can sustain high-quality content production alongside core operations.