Brookdale Senior Living Taps Industry Veteran as Chief Sales Officer
Event summary
- Margaret Cabell appointed Chief Sales Officer of Brookdale Senior Living effective June 15, 2026.
- Cabell brings 25 years of senior living industry experience, including prior roles at Brookdale and leadership positions at A Place for Mom and Harmony Senior Services.
- Brookdale operates 543 communities across 41 states, serving approximately 46,000 residents as of May 31, 2026.
The big picture
Brookdale's appointment of Margaret Cabell as Chief Sales Officer underscores the company's focus on strategic growth and operational alignment. With the senior living industry facing increasing competition and regulatory scrutiny, Cabell's extensive experience in sales, marketing, and operations could be pivotal in driving Brookdale's market position. Her return to the company highlights the importance of leveraging industry veterans to navigate the complexities of the senior living sector.
What we're watching
- Sales Strategy Impact
- How Cabell's leadership will advance Brookdale's sales strategy and improve organizational alignment.
- Operational Excellence
- Whether Cabell's experience can drive Brookdale toward operational excellence with a focus on key priorities.
- Industry Influence
- The pace at which Cabell's return to Brookdale will influence the company's position in the senior living market.