Brookdale Senior Living Earns First 'Best Pet Workplace' Certification in Senior Living
Event summary
- Brookdale Senior Living received the 'Best Pet Workplace' certification from WUF World on March 24, 2026.
- The certification allows Brookdale associates to bring dogs to work, fostering workplace culture.
- Brookdale offers pet insurance with virtual veterinary visits as part of its pet-friendly benefits.
- Brookdale is the first senior living operator to receive this designation.
- The company operates 584 communities across 41 states as of December 31, 2025.
The big picture
Brookdale's certification underscores a growing trend in workplace culture that prioritizes employee well-being through pet-inclusive policies. As the largest senior living operator, Brookdale's move could set a new standard for the industry, particularly in enhancing resident and associate experiences. The strategic shift aligns with broader healthcare trends focusing on holistic wellness and mental health support.
What we're watching
- Employee Retention
- How pet-friendly policies will affect Brookdale's ability to attract and retain talent in a competitive labor market.
- Operational Impact
- Whether the integration of pets in the workplace will enhance or disrupt productivity and collaboration.
- Industry Standards
- The pace at which other senior living operators adopt similar pet-inclusive practices.