Frost Bank Boosts Digital Account Openings by 60% with Blend Integration
Event summary
- Frost Bank integrated Blend's digital origination platform to modernize its deposit account opening process.
- The partnership resulted in a 60% increase in digital account application completions and an 80% reduction in manual review requirements.
- Account opening times were reduced to as little as 6–7 minutes, with NPS climbing from 90% to 94% within the first months of launch.
- Frost Bank extended its partnership with Blend after successful implementation in lending products since 2020.
The big picture
Frost Bank's partnership with Blend underscores the accelerating shift towards digital-first banking experiences, particularly in account opening processes. As one of the top 50 U.S. banks with over $53 billion in assets, Frost's success highlights the strategic importance of seamless digital onboarding in attracting and retaining customers. This trend is likely to gain momentum as more financial institutions seek to balance operational efficiency with enhanced customer satisfaction.
What we're watching
- Execution Risk
- Whether Frost Bank can sustain the 60% boost in completion rates and 80% reduction in manual reviews over the long term.
- Industry Benchmarking
- How other top 50 U.S. banks will respond to Frost Bank's success with Blend, potentially driving further adoption of digital origination platforms.
- Data Utilization
- The pace at which Frost Bank leverages Blend's end-to-end visibility to refine the customer journey and derive actionable insights.
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