Bitwise Expands Crypto Model Portfolios via RFG Advisory Partnership
Event summary
- Bitwise Asset Management partners with RFG Advisory to offer crypto model portfolios to 150+ advisors managing $8B in assets.
- Bitwise's model portfolios provide curated exposure to the $2.5T digital asset class, including core and thematic options.
- Assets tracking third-party model portfolios grew 62% from 2023 to 2025, reaching $645B.
- Bitwise's team of 200 professionals will support the rollout with research and rebalancing services.
The big picture
Bitwise's partnership with RFG Advisory underscores the growing institutional demand for structured crypto exposure. The collaboration comes as model portfolios gain traction among financial advisors seeking scalable solutions for emerging asset classes. With $11B in AUM, Bitwise is positioning itself as a key player in democratizing crypto access for traditional wealth management platforms.
What we're watching
- Adoption Pace
- How quickly RFG's advisors integrate crypto model portfolios into client allocations.
- Competitive Response
- Whether other crypto asset managers accelerate their own model portfolio offerings.
- Regulatory Clarity
- The pace at which regulatory frameworks for digital assets evolve, impacting product design.
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