Bitwise Asset Management, Inc.

Bitwise Asset Management is a global crypto asset manager headquartered in San Francisco, California, with additional offices in New York and London. Founded in 2017 by Hunter Horsley and Hong Kim, its core mission is to guide investors in understanding and accessing the opportunities presented by the growth of crypto through education, research, and a comprehensive suite of investment products.

The firm offers a broad range of over 70 investment products, including Exchange Traded Funds (ETFs), separately managed accounts (SMAs), private funds, hedge fund strategies, and staking solutions. Bitwise serves a diverse client base, including financial advisors, registered investment advisors (RIAs), family offices, institutional investors, and individual investors, providing regulated and rules-based exposure to the crypto market. Notably, Bitwise pioneered one of the first diversified crypto index funds, the Bitwise 10 Crypto Index Fund (BITW), and launched the first crypto industry ETF (BITQ).

With over $15 billion in client assets and an eight-year track record, Bitwise is a prominent player in the crypto asset management space. Key leadership includes CEO Hunter Horsley, President Teddy Fusaro, Chief Investment Officer Matt Hougan, and CTO Hong Kim. Recent developments include the launch of the Bitwise Bitcoin ETF (BITB) in January 2024 following SEC approval of spot Bitcoin ETFs, and the filing for a spot Ether ETF in March 2024, which received partial approval for a combined Bitcoin and Ether ETF in January 2025. In October 2025, they launched the Solana Staking ETF (BSOL.P), and in May and June 2026, introduced a Spot Hyperliquid ETF (BHYP) and tokenized funds. The firm's recent analysis suggests a rising floor for Bitcoin, driven by increasing institutional adoption despite broader market competition from AI and regulatory delays.