Roborock Expands Ecosystem with Pool Cleaner Debut, Real Madrid Partnership — Beijing Roborock Technology Co., Ltd.

Event summary

Roborock unveiled its first pool cleaner, the RockAqua P1, at IFA 2026, expanding its outdoor cleaning lineup.
The company introduced upgraded robotic vacuum models with enhanced mobility and cleaning capabilities.
Roborock announced a partnership with Real Madrid, aligning with the football club's performance-driven ethos.
As of August 2026, Roborock serves over 30 million households across 170+ countries.
Roborock claims the title of World's No. 1 Robotic Vacuum Cleaner Brand for H1 2026, per IDC.

The big picture

Roborock's expansion into pool cleaning and its partnership with Real Madrid underscore its strategy to dominate the smart home robotics market through continuous innovation and high-profile collaborations. The company's focus on automating everyday tasks aligns with broader industry trends toward home automation and time-saving technologies. With over 30 million households served, Roborock is positioning itself as a global leader in intelligent cleaning solutions.

What we're watching

Ecosystem Integration: How Roborock will integrate the new pool cleaner into its existing ecosystem of home and outdoor cleaning solutions.
Market Expansion: Whether the Real Madrid partnership will accelerate Roborock's brand recognition and market penetration in Europe.
Technological Leadership: The pace at which Roborock can maintain its technological edge amid increasing competition in the smart home robotics space.