Beijing Roborock Technology Co., Ltd.

Beijing Roborock Technology Co., Ltd., operating under the brand name Roborock, is a Chinese consumer electronics company specializing in the research, development, and production of intelligent cleaning robots and smart home appliances. Founded in July 2014, the company's mission is to enhance people's lives by creating advanced technological products that simplify household chores, allowing users more time for personal pursuits. Roborock's headquarters are located in Beijing, China, with additional R&D and branch offices in Shanghai and Shenzhen, and an international office in Hong Kong.

Roborock's product portfolio primarily includes a range of robotic vacuum cleaners, cordless stick vacuums, wet-dry vacuum cleaners, washer-dryers, and robotic lawn mowers. These products are designed to provide intelligent cleaning solutions for the smart home market, featuring technologies such as LiDAR navigation, AI obstacle avoidance, and advanced mopping systems.

Richard Chang is the founder and CEO of Roborock. The company has established a strong market position, being recognized as the #1 best-selling robotic vacuum cleaner brand globally in 2024 and the world's No. 1 smart cleaning robot brand in 2025, according to IDC. Recent notable developments include the launch of its first robot lawn mower, the RockMow Z1, in the UK in May 2026, and the unveiling of the AI-powered Saros Rover robotic vacuum at CES 2026, which features combination wheels and legs for navigating stairs. In October 2024, Roborock also conducted a high-profile experiment, sending its S8 MaxV Ultra vacuum into near-space to demonstrate its durability and innovative spirit.