BayCare Taps Ambulatory Finance Veteran as CFO for Physician Division
Event summary
- Erin Gerner appointed VP and CFO of BayCare's physician and ambulatory division, effective August 3, 2026.
- Gerner brings 20+ years of experience in health system finance, most recently as CFO of PeaceHealth Ambulatory Services.
- She led financial strategy for medical groups, home care, retail pharmacy, and joint ventures at PeaceHealth.
- Previously spent 13 years at INTEGRIS Health, rising to CFO roles across acute care facilities.
The big picture
BayCare's appointment reflects a strategic focus on strengthening its physician and ambulatory divisions, critical areas for health systems navigating value-based care models. With Gerner's track record of improving margins across diverse service lines, her role could influence BayCare's ability to compete in Florida's increasingly consolidated healthcare market.
What we're watching
- Financial Strategy Alignment
- How Gerner's experience with ambulatory service lines will shape BayCare's growth strategy.
- Operational Integration
- Whether her collaborative approach can streamline financial and clinical operations across divisions.
- Market Expansion
- The pace at which BayCare accelerates ambulatory service growth under Gerner's leadership.