Bath & Body Works Names Fragrance Veteran as Chief Brand Officer — Bath & Body Works, Inc.

Event summary

Veronique Gabai-Pinsky appointed as Bath & Body Works' first Chief Brand & Product Officer, effective May 18, 2026.
Gabai-Pinsky previously served as a creative product and brand adviser to the company since November 2025.
She brings three decades of experience in beauty, fragrance, fashion, and luxury from roles at Vera Wang Group, Estée Lauder Companies, Symrise, Guerlain, and L’Oréal.
Gabai-Pinsky will lead brand and product strategy, focusing on fragrance leadership, innovation, and brand revitalization.

The big picture

Bath & Body Works' appointment of a seasoned fragrance executive as its first Chief Brand & Product Officer underscores the company's push to modernize its consumer offering and return to growth. The move comes amid heightened competition in the personal care and home fragrance sectors, where brands are increasingly focused on authenticity, efficacy, and experiential retailing. With over 1,900 stores in the U.S. and Canada and a significant international presence, Bath & Body Works is positioning itself to better compete with luxury beauty and fragrance players.

What we're watching

Brand Revitalization: Whether Gabai-Pinsky can successfully reignite Bath & Body Works' brand appeal amid shifting consumer preferences.
Product Innovation: The pace at which the company introduces new fragrance and product innovations under her leadership.
Consumer Connection: How effectively Gabai-Pinsky deepens Bath & Body Works' emotional connection with consumers through storytelling and experiences.