Bath & Body Works, Inc.

Bath & Body Works, Inc. is a specialty retailer headquartered in Columbus, Ohio, focused on personal care and home fragrance products. The company's mission is to make the world a brighter, happier place through the power of fragrance, aiming to help people live more fully through sensory experiences.

Their extensive product portfolio includes fine fragrance mists, lotions, body creams, shower gels, hand soaps, sanitizers, and a wide array of home fragrance items such as 3-wick candles, Wallflowers plugs and refills, and room sprays. Bath & Body Works targets a broad consumer base, with a core demographic of women aged 25-55, and is increasingly engaging with Gen Z customers, positioning its offerings as accessible luxury within the body care and home fragrance market segments.

Daniel Heaf was appointed Chief Executive Officer effective May 19, 2025. In a recent strategic move to expand its market reach, Bath & Body Works announced a partnership with Ulta Beauty to sell a curated selection of its products in over 600 Ulta stores and online, commencing July 12, 2026. This initiative, alongside its presence on Amazon, underscores the company's efforts to diversify distribution channels beyond its extensive network of company-operated stores and e-commerce platform, reinforcing its position as a global leader in personal care and home fragrance.