BARK and Dunkin' Expand Partnership with First Dog Drive-Thru and New Toy Collection — BARK, Inc.

Event summary

BARK and Dunkin' launched a dog-specific drive-thru experience on August 26, 2026, in Quincy, Massachusetts.
The partnership has raised over $15 million for the Dunkin' Joy in Childhood Foundation and sold more than 1 million dog toys over seven years.
New 2026 Dunkin’ x BARK Collection features three dog toys inspired by Dunkin’ menu items, with donations benefiting the Joy in Childhood Foundation.
Limited-edition BARK x Dunkin’ bandanas and plush toys available at select Dunkin’ locations nationwide on National Dog Day.

The big picture

This collaboration leverages BARK's omnichannel dog brand strength and Dunkin's extensive retail footprint to create a unique customer experience. The partnership taps into the growing pet humanization trend, where pet owners increasingly seek out branded experiences for their animals. With over 14,200 Dunkin' locations globally, the potential scale of this initiative is significant, though its long-term impact on BARK's financials remains to be seen.

What we're watching

Brand Loyalty: How the dog drive-thru and toy collection will impact customer engagement and brand affinity for both BARK and Dunkin'.
Revenue Growth: Whether the limited-edition products and charitable donations can drive sustained revenue growth for BARK.
Partnership Scaling: The pace at which BARK and Dunkin' can expand this collaboration to other markets or product categories.