Atento Consolidates Nearshore Leadership Under Grillo
Event summary
- Atento appoints Francisco Grillo to lead nearshore operations in Peru and Mexico, effective August 6, 2026.
- Grillo replaces Diego Crespo as Country Manager of Peru, while Elia Santillán retains focus on local Mexican operations.
- Grillo brings 20+ years of BPO experience, including prior roles at Teleperformance Peru and Allus Global BPO Center.
The big picture
Atento's consolidation of nearshore operations under a single leader reflects broader industry trends toward regional efficiency in BPO services. The move underscores the strategic importance of Latin America as a talent and technology hub for US-facing customer experience management. With Grillo's extensive industry background, Atento aims to enhance its competitive positioning against peers like Teleperformance and Allus.
What we're watching
- Execution Risk
- How Grillo's dual-country leadership will impact operational efficiency and service quality.
- Market Positioning
- Whether Atento can strengthen its nearshore offering to US clients through this structural change.
- Talent Retention
- The pace at which Atento retains key personnel in Peru and Mexico following leadership shifts.
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