ASUSTeK Computer Inc.

ASUSTeK Computer Inc. (ASUS), headquartered in Taipei, Taiwan, is a multinational technology leader renowned for its highly innovative computing hardware, consumer electronics, and networking equipment. Founded in 1989 as a modest motherboard manufacturer, the company has evolved into a global powerhouse while retaining its crown as the world's number one motherboard brand. Operating under its guiding ethos, "In Search of Incredible," ASUS is dedicated to designing and building smart, interconnected technologies that empower everyday consumers, creative professionals, and global enterprises in a rapidly evolving digital landscape.

The company's expansive product portfolio encompasses critically acclaimed consumer laptops (such as the premium Zenbook and versatile Vivobook lines), commercial desktops, networking routers, monitors, and advanced enterprise server infrastructure. Crucially, ASUS is a dominant, foundational force in the global gaming industry through its prestigious Republic of Gamers (ROG) and TUF Gaming divisions. These highly lucrative sub-brands deliver bleeding-edge gaming laptops, mobile devices like the ROG Phone, and high-performance PC components favored by esports professionals. Moving through 2026, ASUS has aggressively positioned itself at the forefront of the artificial intelligence revolution, rolling out a new era of AI PCs—including powerful Copilot+ models—and expanding its AIoT (Artificial Intelligence of Things) and data center solutions to support complex generative AI workloads.

Currently guided by Chairman Jonney Shih and Co-CEOs S.Y. Hsu and Samson Hu, ASUS leverages a global workforce of over 14,000 employees, including a massive, world-class internal R&D division. Alongside its technological ambitions, the company places a heavy strategic emphasis on environmental sustainability and corporate responsibility. By actively transitioning toward circular economy practices, integrating eco-friendly materials into its hardware, and targeting ambitious carbon neutrality goals across its global supply chain, ASUS continues to shape the future of smart, sustainable computing.