Asure Expands AsureCentral to Resellers, Targeting 85,000 More Employers
Event summary
- Asure launched AsureCentral to its reseller network on September 29, 2026, extending its unified platform to 85,000 additional employers.
- AsureCentral integrates payroll, HR, recruiting, time and attendance, benefits, and Luna AI into a single environment for resellers and their clients.
- The platform previously served only Asure’s 30,000 direct-employer clients, representing over 300,000 employees.
- Resellers can white-label the platform and manage user access, role-based security, and multi-factor authentication for their clients.
The big picture
Asure’s move to extend AsureCentral to its reseller network addresses a key friction point in its go-to-market strategy, aiming to consolidate fragmented HR and payroll solutions under a single platform. This expansion positions Asure to compete more effectively in the growing market for integrated workforce management solutions, particularly as enterprises seek to streamline their HR tech stacks.
What we're watching
- Platform Adoption
- The pace at which resellers migrate to AsureCentral will determine the platform’s scalability and revenue impact.
- Competitive Positioning
- Whether Asure can leverage this expansion to consolidate reseller relationships and reduce reliance on third-party providers.
- Integration Efficiency
- How the integration of Luna AI and other solutions within AsureCentral affects user engagement and operational efficiency.