Asure Software, Inc.

Asure Software, Inc. is a publicly traded software company headquartered in Austin, Texas, specializing in cloud-based Human Capital Management (HCM) solutions. Founded in 1985, the company's core mission is to empower small and mid-sized businesses by providing tools that help them manage payroll, ensure compliance, and foster growth.

Asure Software offers a comprehensive suite of products and services, including its flagship AsureCentral platform, which integrates payroll, HR, benefits administration, and workforce management. Key offerings include Asure Payroll & Tax, Human Resource Compliance, Asure Time & Attendance, recruiting tools, employee self-service, and 401(k) plans. The company also provides managed payroll and HR services through AsureWorks, and leverages its AsureMarketplace to connect with third-party providers.

Under the leadership of Chairman and CEO Pat Goepel, Asure Software has demonstrated recent financial strength, reporting a 23% year-over-year revenue increase and a return to net income profitability in Q1 2026. The company continues to focus on the adoption of its AsureCentral platform and strategic cross-selling, while also integrating AI technology to enhance the scalability and efficiency of its HR compliance services. This strategic positioning reflects its evolution from its former identity as Forgent Networks to a dedicated HCM SaaS provider.

Latest updates

Asure's Profitability Surge Signals Inflection Point in HCM Growth

Event summary

  • Asure Operations reported Q1 2026 revenue of $42.8 million, a 23% year-over-year increase.
  • The company achieved net income of $0.6 million, reversing a $2.4 million net loss in the prior year.
  • Adjusted EBITDA increased 69% to $12.3 million, driven by accelerating organic growth and margin improvement.
  • Asure appointed Tiffany Mortimer as Chief Transformation & People Officer, effective immediately.

The big picture

Asure's strong Q1 2026 results suggest a potential inflection point, transitioning from a growth-at-all-costs strategy to a more balanced approach prioritizing profitability. The HCM software market remains competitive, with increasing demand for AI-powered solutions, putting pressure on companies to innovate and optimize operational efficiency. Asure's ability to execute on its stated investments will be critical to sustaining this momentum and justifying its current valuation.

What we're watching

Growth Sustainability
The pace at which Asure can maintain its 23% revenue growth rate will be crucial, particularly given the increased investment in sales and marketing.
AI Integration
The success of Asure’s AI initiatives in lowering the cost to serve and enhancing client experience will determine the long-term profitability gains.
Execution Risk
The effectiveness of Tiffany Mortimer's transformation efforts in building a scalable operational foundation will be a key indicator of Asure's ability to capitalize on its growth momentum.

Asure Launches Managed Payroll Service, Challenges PEO Model

Event summary

  • Asure Software launched AsureWorks, a 'done-for-you' payroll and HR service, alongside its existing AsureCentral platform.
  • AsureWorks specialists handle payroll processing, tax filing, and HR administration for clients, who remain the employer of record.
  • The service is structured as an alternative to Professional Employer Organizations (PEOs), avoiding co-employment and bundled benefits.
  • Pat Goepel, Chairman and CEO of Asure Software, stated AsureWorks is additive recurring revenue from the existing client base.
  • Early client Chad Davis highlighted the 'peace of mind' offered by AsureWorks.

The big picture

Asure’s introduction of AsureWorks represents a strategic shift towards offering a full-service payroll and HR solution, directly addressing the increasing complexity of compliance and administrative burdens for employers. This move challenges the traditional PEO model by offering a flexible alternative that retains client control while providing specialized support. The service’s reliance on Luna AI underscores the growing importance of automation in streamlining HR processes and improving operational efficiency.

What we're watching

Market Adoption
The success of AsureWorks hinges on convincing employers that a non-PEO managed service offers a compelling value proposition, particularly given the existing PEO market's established presence and client inertia.
Luna AI Impact
The efficiency gains from Luna AI will be critical to Asure’s ability to profitably deliver AsureWorks, as the service’s pricing will need to be competitive with both self-service software and traditional PEOs.
Competitive Response
Other payroll and HR software providers will likely observe Asure’s move and may consider developing similar managed service offerings or partnering with existing PEOs to counter AsureWorks’ appeal.
CID: 3625