Asure50 Keynote Highlights Retention as Critical Growth Strategy for…

Event summary

Asure Software's second annual Asure50 Awards will focus on employee retention as a growth strategy for SMBs, with a keynote by Danny Goldberg on September 3, 2026.
U.S. employers have added only 60,000 net jobs since May 2026, while the foreign-born U.S. labor force has declined by 550,000 workers over the past year.
More than 1.3 million people have exited the U.S. labor force over the past year, creating a tightening supply of available workers.
The 2026 Asure50 Awards recognize 50 organizations across 13 industries, 20 U.S. states, and one Canadian province, with honorees averaging 41 employees.

The big picture

Asure Software is positioning employee retention as a critical growth strategy for SMBs amid a tightening labor market. The company's focus on retention comes as demographic trends, including reduced immigration and Baby Boomer retirements, constrain the supply of workers. This shift highlights the growing importance of human capital in an economy where labor is increasingly scarce. Asure's emphasis on combining technology with strong workplace cultures could give its clients a competitive edge in attracting and retaining talent.

What we're watching

Retention Strategy: How Asure's focus on retention will impact its SMB clients' ability to compete in a tight labor market.
Economic Trends: Whether the current economic growth combined with a shrinking labor force will force more companies to prioritize retention.
Technology Integration: The pace at which Asure can integrate AI and technology to enhance employee retention and productivity.