Asure Honors 50 SMBs at 2026 Awards, Spotlighting Growth and Retention Trends
Event summary
- Asure Software recognized 50 small and mid-sized businesses (SMBs) across 13 industries and 20 U.S. states plus one Canadian province at its 2026 Asure50 Awards.
- The honorees average 41 employees, with most falling into the 1–49 employee range, though the class also includes mid-market and enterprise-scale organizations.
- The awards ceremony on September 3, 2026, in Austin, Texas, will feature a keynote by Danny Goldberg on employee retention and the debut of Asure’s 2026 HR Benchmark Report.
- Asure’s Chief Marketing Officer Mike Vannoy will present new data on workforce trends, compensation, retention, and compliance heading into 2027.
The big picture
Asure’s Asure50 Awards highlight the critical role of SMBs in the North American economy, particularly in sectors like healthcare, manufacturing, and hospitality. The event underscores the growing importance of HR and payroll solutions in supporting these businesses, as well as the strategic focus on employee retention amid ongoing talent shortages. Asure’s expansion into mid-market and enterprise-scale organizations signals its ambition to scale alongside its clients.
What we're watching
- SMB Growth Dynamics
- Whether the diversity of honorees reflects broader trends in SMB resilience and scalability across industries.
- HR Data Insights
- How Asure’s 2026 HR Benchmark Report will influence SMB and mid-market HR strategies heading into 2027.
- AI Adoption
- The pace at which SMBs integrate AI solutions to address talent competition and operational efficiency.