Asure Expands Payroll Tax and Treasury Solutions via AWS Marketplace
Event summary
- Asure Software will co-sell its Enterprise Payroll Tax and Treasury solutions through the AWS Marketplace starting September 2026.
- The AWS Marketplace has 330,000 enterprise customers, significantly expanding Asure's addressable market.
- Asure's Enterprise Payroll Tax and Treasury solutions already account for nearly 20% of the company's revenues.
- Asure is partnering with Labra.io to accelerate its AWS Marketplace strategy.
The big picture
Asure's move to the AWS Marketplace is a strategic play to leverage AWS's extensive enterprise customer base and procurement advantages. This expansion aligns with broader industry trends of digital transformation and the increasing need for streamlined, compliant payroll tax and treasury solutions. The partnership with Labra.io further underscores Asure's commitment to scaling its cloud GTM strategy.
What we're watching
- Market Penetration
- How quickly Asure can convert AWS Marketplace customers into paying clients for its Enterprise Payroll Tax and Treasury solutions.
- Revenue Growth
- Whether the AWS Marketplace partnership can accelerate the growth of Asure's fastest-growing business segment.
- Operational Efficiency
- The pace at which Asure can streamline its sales and procurement processes through the AWS Marketplace.
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