Asure Software Targets SMB Market with Expanded HR and Payroll Solutions at SHRM 2026
Event summary
- Asure Software will exhibit at SHRM 2026 (Booth #4619) from June 16-19, 2026, in Orlando, Florida.
- The company is highlighting its continued investment in SMB workforce solutions, including payroll, HR, tax, benefits, and workforce management.
- AsureWorks managed services offering is a key focus, aimed at helping businesses navigate workforce complexity and compliance requirements.
- Pat Goepel, Chairman and CEO of Asure Software, emphasizes the company's focus on delivering value through innovative technology and flexible service models.
The big picture
Asure Software's participation at SHRM 2026 underscores its strategic commitment to the SMB market, a segment facing increasing regulatory complexity and administrative burdens. The company's approach of integrating software with managed services positions it to compete with larger players in the HR and payroll technology space. The event serves as a platform to demonstrate Asure's differentiated value proposition to potential customers and partners.
What we're watching
- Market Penetration
- How Asure Software's focus on SMBs will affect its market share against competitors like ADP and Paychex.
- Service Integration
- Whether Asure can sustain its growth by effectively combining software solutions with high-value managed services.
- Regulatory Compliance
- The pace at which Asure can adapt its solutions to evolving compliance requirements for SMBs.