Asure Software Deepens FRPG Partnership to Target Independent Restaurants
Event summary
- Asure Software expanded its partnership with FRPG Restaurant Rewards on May 28, 2026.
- The deal strengthens Asure’s distribution within FRPG’s network of 3,000 independent restaurant operators across 20 states.
- FRPG members gain preferred access to Asure’s HR, payroll, and workforce management solutions.
- Key benefits include tip management, multi-location payroll, and compliance alerts for hourly workforces.
The big picture
Asure’s expanded partnership with FRPG underscores the growing demand for specialized HR and payroll solutions among independent restaurant operators. The deal aligns with broader industry trends where small businesses seek scalable, cost-effective tools to manage labor costs and compliance. With FRPG’s extensive network, Asure stands to capture significant share in an underserved segment.
What we're watching
- Market Penetration
- Whether Asure can sustain momentum in the independent restaurant segment through FRPG’s network.
- Competitive Dynamics
- How this move positions Asure against competitors targeting small-to-midsize businesses.
- Execution Risk
- The pace at which FRPG members adopt Asure’s solutions and the impact on revenue growth.