APR's MEDICUBE AGE-R Hits 6 Million Units Sold, Expanding Global Beauty Tech Lead

Event summary

  • APR's MEDICUBE AGE-R beauty devices surpassed 6 million cumulative global sales as of January 2026.
  • The brand achieved 5 million units sold in the second half of 2025, marking rapid growth.
  • Over 60% of sales now come from international markets, with strong performance in the U.S., Japan, and expanding regions like Greater China and Southeast Asia.
  • APR introduced modular attachments like the 'Booster Vibration Cleanser' and 'Booster V Roller' in July 2025, enhancing product versatility.

The big picture

APR's milestone reflects the growing demand for professional-grade at-home beauty solutions, particularly in international markets. The company's modular approach to skincare devices aligns with broader industry trends toward personalized, tech-driven consumer experiences. With a market capitalization exceeding KRW 10 trillion, APR is positioning itself as a key player in the global K-beauty segment.

What we're watching

Market Expansion
Whether APR can sustain its growth momentum in high-growth regions like Greater China and Southeast Asia.
Product Innovation
The pace at which APR introduces new modular attachments and expands its product lineup to maintain consumer engagement.
Competitive Positioning
How APR differentiates itself in the crowded home beauty device market through technology and global brand visibility.