APR Co., Ltd.

APR Co., Ltd., commonly known as APR Corp., is a South Korean global beauty company founded in 2014. Headquartered in Seoul, South Korea, the company's core mission is to lead the global market by integrating advanced beauty technology into everyday skincare routines, striving to improve lives through innovative solutions.

APR Corp. operates a diverse portfolio of beauty brands, including medicube (skincare and home beauty devices), Aprilskin (skincare), Forment, and GLAM.D Bio (inner beauty). The company is particularly recognized for its Medicube AGE-R series of home beauty devices, such as the Booster Pro, which have achieved millions in global sales. Beyond beauty, APR also has interests in fashion with the brand NDY and entertainment through PHOTOGRAY photo booths.

Since its listing on the Korea Exchange (KOSPI) in February 2024, APR Corp. has demonstrated significant growth, surpassing KRW 1 trillion in annual revenue in 2025. The company has a strong global presence, with overseas markets, particularly the U.S., Japan, and Europe, driving a substantial portion of its sales. Its Medicube brand has expanded into major U.S. retailers like Ulta Beauty and has seen strong performance on platforms like Amazon. CEO Byunghoon Kim leads the company, which actively showcases its beauty tech innovations at international events like CES.