Amperity Taps Former Adobe, Contentful CMO Bridget Perry to Drive AI-Driven Enterprise Growth
Event summary
- Amperity appoints Bridget Perry as Chief Marketing Officer, effective March 2026.
- Perry brings over two decades of experience in scaling high-growth B2B SaaS companies, including roles at Adobe, Microsoft, Contentful, and Later.
- Perry previously drove 70% year-over-year growth for two consecutive years at Contentful.
- Amperity aims to accelerate enterprise expansion across retail, travel, hospitality, financial services, and other data-intensive industries.
The big picture
Amperity's appointment of Bridget Perry as CMO underscores the growing pressure on enterprises to turn AI investments into measurable business outcomes. As organizations move beyond experimentation, the need for a trusted, unified customer data foundation becomes critical. Perry's extensive experience in leading marketing teams through major technology shifts positions Amperity to strengthen its category leadership and accelerate enterprise expansion across key industries.
What we're watching
- Execution Risk
- Whether Perry can replicate her success at Contentful and Adobe in the AI-driven enterprise growth space.
- Market Dynamics
- How Amperity will position itself against competitors in the crowded customer data cloud market.
- Industry Trends
- The pace at which enterprises adopt AI-powered solutions for real-time decisioning and personalization.
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