Amaze Sponsors SoCom 2026 as Social Commerce Market Accelerates
Event summary
- Amaze Holdings, Inc. announced its sponsorship of the second annual SoCom Conference on February 26, 2026, in Venice Beach, Calif.
- SoCom is the first dedicated social commerce conference, founded by Orca Co-Founder & CEO Max Benator.
- The event will gather hundreds of industry professionals and content creators for talks, panels, and workshops featuring leaders from platforms like Amazon, YouTube, Meta, TikTok Shop, Gap, and e.l.f. Cosmetics.
- Amaze will host two creator-focused events: a private Creator Dinner on February 25 and a Networking Sponsor mixer following the conference.
The big picture
Amaze's sponsorship of SoCom 2026 underscores its strategic focus on supporting creators at the center of the accelerating social commerce economy. The event brings together key players in e-commerce, content production, and the creator economy, highlighting the growing intersection of content, community, and commerce. With the global social commerce market projected to reach $5.2 trillion by 2030, Amaze's involvement positions it as a pivotal player in shaping the future of this rapidly expanding sector.
What we're watching
- Market Growth
- The pace at which the global social commerce market reaches $5.2 trillion by 2030 and U.S. livestreaming shopping grows at over 30% year-over-year.
- Strategic Positioning
- How Amaze's sponsorship of SoCom will enhance its engagement with the creator community and accelerate the next phase of creator-led commerce.
- Competitive Dynamics
- Whether Amaze can sustain its leadership position in the rapidly evolving social commerce landscape amid increasing competition.
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