J.P. Morgan Asset Management Rebrands Campbell Global to J.P. Morgan Natural Capital — JPMorgan Chase & Co.

Event summary

J.P. Morgan Asset Management rebrands Campbell Global to J.P. Morgan Natural Capital, reflecting its expanded focus on nature-based assets.
The platform manages 1.5 million acres globally and oversees $11 billion in assets under supervision as of December 31, 2025.
In March 2025, J.P. Morgan Natural Capital closed its Forest & Climate Solutions Fund II, raising $1.5 billion.
The team consists of approximately 150 employees across 15 U.S. states, the United Kingdom, Australia, New Zealand, and Latin America.

The big picture

The rebrand underscores J.P. Morgan Asset Management's commitment to building a disciplined natural capital investment platform, capitalizing on the growing importance of nature-based assets in institutional portfolios. With over four decades of experience in sustainable timberland investing, the platform is now positioning itself to unlock new opportunities across land, carbon, biodiversity, and other nature-related investments. The strategic shift reflects broader industry trends towards sustainable and impact investing, with significant scale and institutional investor interest driving the evolution of the asset class.

What we're watching

Market Demand: How institutional demand for nature-based and climate solutions will impact the growth of J.P. Morgan Natural Capital.
Strategic Expansion: Whether J.P. Morgan can sustain its expansion into broader natural capital opportunities beyond forestry.
Competitive Positioning: The pace at which J.P. Morgan Natural Capital can differentiate itself in the increasingly crowded natural capital investment space.