Alterra Mountain Company First U.S. Ski Firm to Achieve SBTi Verification

Event summary

  • Alterra Mountain Company became the first U.S.-based ski company to have its greenhouse gas emissions reduction targets verified by the Science Based Targets Initiative (SBTi) in 2025.
  • The company committed to reducing absolute scope 1 and 2 GHG emissions by 50% by FY2030 from a FY2022 base year, with progress already at over halfway to goal.
  • Alterra aims to source 100% renewable electricity by FY2030, currently at nearly halfway to goal, and have 67% of suppliers with science-based targets by FY2030, with over one third progress.
  • The company achieved a 32% market-based Scope 1 & 2 GHG emissions reduction in the last year and published its first Task Force on Climate-related Financial Disclosures (TCFD) Report.

The big picture

Alterra Mountain Company's SBTi verification positions it as a leader in sustainability within the ski and hospitality industry. This strategic move aligns with broader trends of ESG integration and climate action commitments across corporate America. With a portfolio of 19 North American mountain destinations and the Ikon Pass offering access to over 70 global destinations, Alterra's actions could influence industry-wide standards and investor expectations for environmental stewardship.

What we're watching

Execution Risk
Whether Alterra can sustain its current pace of emissions reduction and renewable energy adoption to meet its 2030 targets.
Industry Benchmarking
How other ski and hospitality companies will respond to Alterra's SBTi verification, potentially setting a new standard for the industry.
Regulatory Compliance
The impact of Alterra's TCFD reporting on future regulatory requirements for climate-related financial disclosures in the leisure sector.