Alterra Mountain Company

Alterra Mountain Company is an American hospitality company headquartered in Denver, Colorado, established in 2018. Its core business revolves around mountain destinations and outdoor recreation, with a mission to shape the future of mountain adventure by uniting aspirational destinations and businesses to foster a global community that embraces the power of the outdoors for generations to come.

The company's key offerings include a portfolio of year-round mountain destinations, encompassing ski resorts and the world's largest heli-skiing operation. A central product is the Ikon Pass, a multi-mountain season pass providing access to numerous destinations globally. Beyond direct resort operations, Alterra Mountain Company also engages in recreation, hospitality, real estate development, food and beverage, and retail businesses. Its portfolio extends to include specialized services such as Ski Butlers for ski and snowboard rental delivery, Aspenware for e-commerce solutions, and Alpine Aerotech for helicopter support and maintenance.

Alterra Mountain Company is privately held, owned by KSL Capital Partners and Henry Crown and Company, positioning it as a significant player in the North American ski industry, rivaling other major operators. In March 2026, CEO Jared Smith announced his intention to step down at the end of the current season, with an Executive Committee of the Board, including former CEO Rusty Gregory, overseeing operations during the search for a new leader. The company has demonstrated a commitment to sustainability, becoming the first U.S.-based ski operator to achieve Science Based Targets initiative (SBTi) verification in April 2026. Its 2025 Impact Report outlines goals to reduce Scope 1 and 2 emissions by 50% from a 2022 baseline and achieve 100% renewable electricity by 2030. Recent investments include a significant $400 million transformation project at Deer Valley Resort.