Acxiom LLC

Acxiom LLC is a database marketing company headquartered in Conway, Arkansas, U.S. The company's core business involves collecting, analyzing, and selling customer and business information to facilitate targeted advertising campaigns. Acxiom's mission is to leverage data to address complex challenges for leading brands and agencies, focusing on unifying, connecting, and preparing data for AI-driven marketing and decision-making.

Acxiom offers a range of products and services, including data management, identity resolution, digital transformation, and strategy development. Its key offerings include Real ID, Audience Cloud, Global Data Navigator, InfoBase, and Personicx, which help brands understand and engage with customers. The company primarily serves clients in diverse sectors such as financial, insurance, investment services, automotive, retail, telecommunications, healthcare, travel, entertainment, non-profit, and government.

Currently, Acxiom operates as the connected data and identity foundation for Omnicom (OMC), playing a crucial role in unifying and preparing data for AI-driven marketing initiatives. Jarrod Martin serves as the CEO of Acxiom and is also the Chief Transformation Officer of Omnicom Media. Recent notable developments include the launch of the Identity Boost Accelerator, which integrates Salesforce's Data 360 with Acxiom's identity resolution, and the introduction of Acxiom Health in January 2024 to enhance its data-driven healthcare marketing practice. In 2025, Acxiom also partnered with Snowflake to develop AI-powered marketing environments.