AMI Launches 'Crash Country' Docuseries Highlighting Blind Derby Driver Bob MacDonald
Event summary
- AMI debuts 'Crash Country,' an 8-episode docuseries following legally blind demolition derby driver Bob MacDonald, on October 20, 2026.
- The series will air on AMI-tv, AMI+, and YouTube, with accessible features including Integrated Described Video (IDV) and American Sign Language (ASL).
- Bob MacDonald, diagnosed with Retinitis Pigmentosa in 1998, has competed in over 100 derbies with his team, Blindmen Racing.
- Tell Tale Productions collaborated with AMI on the project, which explores themes of accessibility, community, and determination.
The big picture
AMI’s launch of 'Crash Country' aligns with its mission to provide accessible media for Canadians with disabilities. The docuseries underscores the growing demand for authentic storytelling that highlights resilience and inclusivity. As the media landscape evolves, AMI’s focus on accessibility positions it as a key player in niche content markets. The success of this series could set a precedent for future accessible media projects.
What we're watching
- Content Differentiation
- Whether AMI can leverage 'Crash Country' to strengthen its position as a leader in accessible media.
- Audience Engagement
- The pace at which the docuseries drives viewership growth across AMI’s platforms.
- Strategic Partnerships
- How AMI’s collaboration with Tell Tale Productions may influence future content development.