AMI Launches Inclusive Preschool Series 'How We Do It' on June 27
Event summary
- AMI debuts 'How We Do It,' a 27-episode preschool series focused on inclusivity, premiering June 27, 2026.
- Series features hosts with disabilities (Carly, Isaac) and puppet Howie the Dog, addressing topics relevant to preschoolers.
- Custom accessible set includes wheelchair-friendly entry, adjustable furniture, and open-concept layout.
- Created by Abigail Curtis as part of AMI’s Apprenticeship Program, filmed in Saskatchewan with government and fund support.
The big picture
AMI’s launch of 'How We Do It' aligns with growing demand for diverse and inclusive children’s content, positioning the company as a leader in disability-led media. The series leverages AMI’s mission to empower Canadians with disabilities while potentially attracting new funding and partnerships. This move could set a precedent for accessibility standards in preschool programming.
What we're watching
- Audience Engagement
- Whether the series can sustain viewership and foster community engagement among preschoolers and parents.
- Content Expansion
- How AMI will leverage this series to expand its inclusive content portfolio and attract new funding.
- Industry Influence
- The pace at which other broadcasters adopt similar inclusive programming models.