A2Z Cust2Mate Acquires Hedia for $20M Retail Media Play

Event summary

A2Z Cust2Mate completed the acquisition of Hedia, an Israeli retail media company with $20M in annual revenue.
Deal valued at $8.4M in cash and 833,333 restricted common shares, with up to $6.7M in performance-based consideration.
Hedia brings advertiser relationships with Unilever, P&G, Nike, and others, plus campaign execution capabilities.
Combined business aims to integrate smart cart technology with Hedia's sales and execution expertise.
Hedia will operate independently under its existing brand, with Meron Gal remaining CEO.

The big picture

The acquisition positions A2Z Cust2Mate to compete more aggressively in the growing retail media space by combining its smart cart technology with Hedia's established advertiser relationships. This move reflects the broader industry trend of digitizing physical retail environments to capture shopper data and monetize in-store media inventory. The $8.4M deal, funded partly by debt, signals confidence in Hedia's cash-generating capabilities and the strategic value of integrating commercial and technological assets.

What we're watching

Integration Execution: How A2Z Cust2Mate will merge Hedia's sales capabilities with its own technology platform.
Market Expansion: Whether Hedia's operating model can scale Cust2Mate's retail media solution globally.
Financial Performance: The pace at which Hedia's $2.3M annual EBITDA contributes to A2Z's bottom line.